Hi, I'm LaToya — strategist, facilitator, and writer. Over the past decade+, I've worked with brands, nonprofits, and municipalities to launch campaigns, transform brands, and engage audiences. But at my core, I'm a student of culture and passionate about amplifying underrepresented voices and communities. That's looked like helping the City of Chicago build safer, more peaceful neighborhoods on the South and West Sides, supporting Black entrepreneurs through Shea Moisture, and spotting innovation opportunities to create a healthier foods portfolio for PepsiCo.

I believe that how we use culture to shape communities matters just as much as how we use it to drive commercial success. And my approach bridges brand and institutional thinking to reflect that. If you're building something complex, unique, or even messy, you're in the right place. Let's talk!